Nearly every one of us by now knows about global warming and that the climate is changing day by day globally. It becomes as our responsibility to make sure we take initiatives to change this process and weaken the earth warming process. It is not a process or change that can be brought by an individual but every one of us should be participating in it to the fullest in order to make the world a better place. Most of us are too ignorant about all this Mitch Wishnowsky 49ers Jersey , but we should be involved in it as it is our planet and we need to save it for our upcoming generations. With that said, our utmost priority is to educate our children about all this. It is important to teach them why and how they should go eco friendly.

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Food is another major thing that needs to properly be consumed and not to be wasted. It is important to teach our children the value of these resources and how they can utilize them in a better way. For instance, disposal of waste products is another major issue concerning the world getting polluted, and we can teach the children how to dispose of waste materials in a better way to make the earth greener. Teaching the proper ways to recycle goods that are around the house is a good place to start. Explaining how the way people dispose of their waste can ultimately affect our drinking water and wildlife should also be taught. The children of today need to know the importance of resources, only then they would be able to restore them and utilize them properly without wasting them. Schools are also getting involved with teaching children the importance of going green. From class room activities Nick Bosa 49ers Jersey , field trips and collecting recyclables for fund raisers, children are learning and often times teaching the parents about going green.
This is the second article of a three-part series. I'm illustrating the marketing challenges of a small business, .


Our goal was to both build the PWC brand and drive traffic to the Web site. Advertising regularly was essential. Yet it was also essential to keep our costs down. So we leveraged our monthly newspaper advertising to stretch our marketing dollar as far as we could.


How did we do that? We "thought small."


We bought one inch by two column inch ads (a column inch in this particular publication is approx. 1.88 inches). The ads were one inch high and almost 4 inches long.


To reflect the small ad, the copy also had to be short and sweet. Like so:


. Everything you need to say "I do."


Just the name of the business and the slogan.


We put the name in large type and made the tagline much smaller.


Did it work?


The first day this ad ran Solomon Thomas 49ers Jersey , we garnered 350 hits on the Web site and several phone calls from business owners who wanted more information.


And that was just the beginning. Hits steadily grew during the campaign, and every time it ran we always noticed a jump.


Not bad for a little ad.


Conventional wisdom says bigger is better. And while it is true that big ads stand out (after all, they do take a big chunk of real estate on the page) it doesn't mean big is the only way to go. Small ads can pack a punch too.


Why did the PWC ad work? First of all, it got noticed because it stuck out (yes Dante Pettis 49ers Jersey , small ads can stick out). It had an odd shape -- long and thin, not a square like so many other ads. The name was big -- bigger than many other fonts surrounding it. (But not so big that the ad lacked sufficient white space.)


But probably the biggest reason it worked was because the message was simple. This is clearly a Web site about having a wedding in the Prescott area. Therefore if you're involved with weddings, whether as a business or on a more personal level, and you're also associated with Prescott Mike McGlinchey 49ers Jersey , then this is a Web site clearly worth taking a peek at.


People instantly got the message. And they got it even if they only scanned the paper. It was quick and painless for them -- something all ads should strive to be.


What's also interesting is how this ad hit its target market. I've spoken to people (mostly men) who have no interest in getting married and have never seen the ad even though they read the paper. Conversely, businesses in the wedding industry and brides have said they see the ad all the time.


Now, you may have a business name that doesn't capture your business' products or services as well as (my business name for example). In this case, why not think of a catchy tag line you can use in those small ads to drive people to your Web site?


Web sites can be huge Matt Breida 49ers Jersey , wordy, information-stuffed selling tools. So use short, sweet one-message statement to get people to go look and learn more about your business rather than try to shove everything in an ad. Don't forget to include your business name and logo for branding purposes.


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